Next, they made tricky templates to expand semantics, that is, for each set of properties, meta tags were generated automatically, and pages were created on the fly, if there is a need (oh, the greatest programmers, thank you for just two questions that appeared to you after a multi-ton TK).
An important feature: such a structure with the expansion of semantics was developed and implemented only in the “Wristwatches” section, and for other sections only what was paired was implemented.
Bottom line: the ability to get to the pages with RF queries from the menu and horizontal filters, as well as select a set of the same properties in the sidebar filter – and you will get a transition to the same page → a giant pumping of behavioral factors.
The same was done for all the other properties.
No competitor has implemented it like this 🙂
Result: Yandex appreciated the efforts, search traffic went up.
2. Website for the resale of loans secured by cars.
Buy ads
Unplug
I remember in April I published a detailed case on an ultra-competitive niche.
So, let’s refresh:
Since March 2019, the site has been actively pumped up with heterogeneous traffic.
On paid traffic, the site showed high quality behavioral factors, and search engines noticed it.
Links to the site are regularly purchased according to a pre-made strategy.
The share of traffic from search is growing, we are reducing the level of paid traffic.
The site quality index is also growing, because users from search results are satisfied with the answers to their queries, which is evident by the conversion rate.
Arividerchi, Azazel, have sailed, dry the oars, the site has crept up in the Moscow issue, which means that traffic will be increasing in the regions, accumulating good behavioral factors daily, and now this site is seriously entrenched in search results across the country.
Here is a vivid example of the axiom: do it normally → it will be fine.
All happy families are similar to each other, each unhappy family is unhappy in its own way.
Lev Nikolayevich Tolstoy, writer
To some extent, this applies to such a difficult and dangerous occupation as your own business.
All successful cases are obtained with approximately the same set of actions and high speed of work, all failed projects have been done for centuries and have a unique reason for failure, which is usually located inside the skull of each individual person.
The main problems are the lack of correct communication between the customer and the contractor, low work speed. Very often these problems are one-sided.
So, the checklist, how to guarantee not to get a result:
We argue a lot not on business, we bend our fingers.
We call every day with the question “Well, how are you?”.
We feed them tightly with promises.
First we say “I disagree” and only then we open the files with texts, recommendations and TK and read what is written there.
We make edits to the structure and the TOR at our discretion without the consent of specialists, a little later we oohe and aahe on the topic of the lack of results.
We let everything take its course and hope for a magical chance.
As much as possible, we do not submit a form for letters and chat messages from contractors.
We go to a free webinar, listen to a lot of watery water, the next morning we feel like a guru and go to teach contractors mind-to-mind.
Top promotion strategy for young online stores:
Have at least one working offline point of sale. This is extremely important, well, because on the next billion one hundred and first nouname online store, which appeared out of nowhere and to which 0% of the audience’s trust, oh, how soon the first sales and traffic will appear. It’s not easy to make all this mess. You also need to understand the sphere in which you work, the psychology of buyers, all the processes and schemes of money movement, logistics, pricing, product range. The online store in the first year of life will eat shekels with an appetite, which will not go in the opposite direction soon and which must be taken from somewhere. Current customers know the offline store by name and will generate brand traffic from the search. You can ask them to leave reviews on Yandex.Maps” and Google maps for a discount on the next order, which together is a powerful kick for a young site. Competition is growing every year, and it is becoming more and more expensive and more difficult to open an online store, so having experience and an existing offline store will remove errors that will cost overprice on the Internet.
Before launching a combat site, think over the structure, filters, templates for generating tags, products, pricing and many other subtleties.
Implement full functionality and optimize the site on a service domain that cannot be indexed by search engines in any way.
Debug the website and product catalog.
Move the site to the combat domain.
Launch heterogeneous traffic sources to predefined sections.
Immediately buy links according to a pre-determined strategy.
Work quickly and smoothly.
Enjoy the result.
Top promotion strategy for Young service sites:
Implement full functionality and optimize the site on a service domain that cannot be indexed by search engines in any way.
Make full optimization, implement structure and content.
Pull the design over the skeleton of the structure.
Move the site to the combat domain.
Launch heterogeneous traffic sources to predefined sections.
Immediately buy links according to a pre-determined strategy.
Work quickly and smoothly.
Enjoy the result.
What we have. In 2020, success will be for those who start doing SEO before creating a website. And this is not a typo.
Let’s fix the idea.
First — SEO, then — website launch.
Of course, this only applies to new sites.