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How to protect site from negative cheating and contextual advertising

by: Neil MagnyPosted on: December 25, 2022January 4, 2023

Straight to the point. I have been observing exactly since the beginning of April 2020: low-quality traffic growth from Yandex search results; a significant increase in low-quality traffic from the contextual advertising service “Yandex.Direct”; 90% surge in low-quality organic traffic in the Moscow region; a surge of low-quality paid traffic […]

SEO

The introduction of the SEO concept of “experience”

by: Neil MagnyPosted on: December 24, 2022January 4, 2023

Trust is the mechanism by which evaluators determine whether a page is “accurate, honest, safe and reliable” (p. 27). The degree of trust in a page depends entirely on its nature. Google gives an example of online stores that need a secure online payment system and good customer service. He […]

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